For bold lip color, choose the W Vita Enriched Creme Matte Lipstick - Sauve Mauve (3.5g). Developed with intensely moisturizing ingredients like vitamins A, E, C, and avocado oil, this hydrating lipstick nourishes the lips and leaves a luxurious matte finish. Also, this highly-pigmented lightweight lipstick has an intense color payoff that gives full coverage. Moreover, this vegan lipstick looks stunning on all skin tones.

• Contains vitamins A, E, C, and avocado oil that moisturize and nourish the lips
• Has a creamy texture for smooth application that delivers a luxurious matte finish
• Super-pigmented and lightweight formula that leaves a rich color on all skin tones
• Vegan, paraben-free, and cruelty-free lipstick for safe usage

• Vitamins A, E, C, and avocado oil: Moisturize the lips

Twist up the bullet and start by defining the edges and corners of your lips. Then, fill in the rest of your lips with light, sweeping strokes to create a pretty pout. For best results, exfoliate your lips and moisturize them before applying your lipstick.

W was founded in 2001 by two brothers – Mr. OS Pasricha and Mr. AS Pasricha. It is an Indian women's brand under the wings of the fashion conglomerate TCNS CLOTHING CO. LIMITED. W offers clothing, cosmetics, and footwear for women. This premium fusion wear clothing brand merges Indian and western sensibilities with an emphasis on unique designs and styling to cater to the fashion requirements of women with an independent mindset. The brand also offers 7 sizes for women to create a range of more innovative and perfect fits.