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Tira inaugurates India’s biggest luxury beauty flagship store at Jio World Plaza in Bandra Kurla Complex in Mumbai. Spread across 4700 sq. ft., the store is meticulously designed to offer an elevated shopping experience.

The store holds 15 exclusive shop-in-shop boutiques, each featuring a curated selection of global beauty brands such as Dior, Estée Lauder, Yves Saint Laurent, Prada, and Valentino and ultra-luxury skincare brands such as Augustinus Bader and La Mer.

The store also has personalized shopping with the Beauty Concierge Service, refreshing bites at the Tira Café, a Champagne Bar for special events, and a Scent Room for an immersive fragrance experience.

Tira is home to the world’s most iconic beauty brands – from the Estée Lauder group and the L’Oréal group to some of the most coveted global names in luxury beauty. Tira has also successfully launched global luxury brands in India, including Augustinus Bader, a brand built on over three decades of stem cell and biomedical research, and its proprietary TFC8® technology. KIKO Milano, Italy’s most beloved makeup brand, came to Tira following Reliance Retail’s acquisition of the brand’s India business. Fenty Beauty and Fenty Skin – Rihanna’s globally celebrated, inclusive beauty brands – launched in India exclusively through Tira and Sephora in August 2025. FaceGym, the brand that pioneered facial fitness by combining non-invasive facial workouts with advanced skincare formulations, was brought to India by Reliance Retail Ventures Limited in 2026, with Bhakti Modi describing it as sitting “at the unique intersection of beauty, wellness, and fitness, creating a category of its own.”

Alongside the world’s best, Tira has invested in India’s own. Pahadi Local, a beauty and wellness brand rooted in Himalayan-inspired formulations, ethically sourced ingredients, and close collaboration with mountain communities in Ladakh and Himachal Pradesh, was acquired by Reliance Retail, with Isha Ambani noting its “roots in Himalayan wellness traditions and commitment to responsible sourcing” as what made it a compelling addition. Anomaly, the clean, vegan, high-performance haircare brand founded by Priyanka Chopra Jonas, was fully acquired by Reliance Retail, with Priyanka continuing as Creative Director and calling it “a defining moment” for a brand with “real purpose and global ambition.”

Fenty Beauty’s first immersive pop-up designed exclusively for India was co-created by Tira. Held at Phoenix Palladium, Mumbai from 25 April to 8 May, Fenty Beauty Ki Haveli drew on haveli-style architecture and Indian design elements, guiding visitors through themed spaces dedicated to Fenty Beauty’s full product range, with interactive shade matching and product trials throughout. Rihanna arrived in Mumbai for the grand launch, marking a landmark moment for beauty retail in India and a signal of what Tira can make possible.