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Paris Fashion Week has always been the ultimate stage for beauty and fashion. It’s where trends are born and the runway becomes a mirror for global culture. This year, Tira steps into the role of beauty partner of L’Oréal Paris, India for a first-of-its-kind collaboration that promises to redefine beauty experiences in India.
The partnership comes alive through Runway to Paris, an exciting activation hosted at the Nita Mukesh Ambani Cultural Centre (NMACC) on September 10. Designed to bring the creative energy of Paris Fashion Week closer to Indian audiences, it will showcase the shine trend that has dominated runways across the world.
At the centre of it all will be the Infallible Laque Resistance Liquid Lipstick, L’Oréal Paris’ newest launch. With its high-shine finish and bold, long-lasting colour, the lipstick takes the spotlight at the Runway to Paris activation—a celebration of shine that not only sets the season’s beauty trend but also reflects the spirit of young NIFT design students, shining and stepping onto a bigger stage.
Beyond the runway, the L’Oréal Paris India x Tira collaboration has opened doors for emerging Indian design students to learn, be mentored and gain exposure to the global world of fashion. For a select few, the journey goes even further, with the chance to attend Le Défilé, held in front of the Hôtel de Ville de Paris on September 29 and experience Paris Fashion Week up close. For young students, it’s a rare opportunity to witness one of fashion’s most prestigious stages and see the future of beauty and style unfold where it matters most.
Running through the collaboration is the philosophy of ‘Walk Your Worth’, L’Oréal Paris’ narrative at Le Défilé. The brand invites the public to celebrate sisterhood, inclusivity and women empowerment, welcoming its family of ambassadors, fashion designers and beauty experts to unite in front of Paris’ iconic Le Défilé, where L’Oréal Paris will showcase femininity and exquisite looks. This event, which shares inspiration and creative excellence with consumers around the world, will be open to all.
For Tira, this partnership is more than just an association with a leading beauty brand. It signals India’s growing presence in the global fashion and beauty landscape.
Together, the collaboration brings Paris Fashion Week to India in an authentic, immersive way, drives the global shine trend with the launch of Laque Resistance and empowers young talent by giving them a stage and a ticket to Paris.
Beyond the runway, the L’Oréal Paris India x Tira collaboration has opened doors for emerging Indian design students to learn, be mentored and gain exposure to the global world of fashion. For a select few, the journey goes even further, with the chance to attend Le Défilé, held in front of the Hôtel de Ville de Paris on September 29 and experience Paris Fashion Week up close. For young students, it’s a rare opportunity to witness one of fashion’s most prestigious stages and see the future of beauty and style unfold where it matters most.
Running through the collaboration is the philosophy of ‘Walk Your Worth’, L’Oréal Paris’ narrative at Le Défilé. The brand invites the public to celebrate sisterhood, inclusivity and women empowerment, welcoming its family of ambassadors, fashion designers and beauty experts to unite in front of Paris’ iconic Le Défilé, where L’Oréal Paris will showcase femininity and exquisite looks. This event, which shares inspiration and creative excellence with consumers around the world, will be open to all.
For Tira, this partnership is more than just an association with a leading beauty brand. It signals India’s growing presence in the global fashion and beauty landscape.
Together, the collaboration brings Paris Fashion Week to India in an authentic, immersive way, drives the global shine trend with the launch of Laque Resistance and empowers young talent by giving them a stage and a ticket to Paris.
Beyond the runway, the L’Oréal Paris India x Tira collaboration has opened doors for emerging Indian design students to learn, be mentored and gain exposure to the global world of fashion. For a select few, the journey goes even further, with the chance to attend Le Défilé, held in front of the Hôtel de Ville de Paris on September 29 and experience Paris Fashion Week up close. For young students, it’s a rare opportunity to witness one of fashion’s most prestigious stages and see the future of beauty and style unfold where it matters most.
Running through the collaboration is the philosophy of ‘Walk Your Worth’, L’Oréal Paris’ narrative at Le Défilé. The brand invites the public to celebrate sisterhood, inclusivity and women empowerment, welcoming its family of ambassadors, fashion designers and beauty experts to unite in front of Paris’ iconic Le Défilé, where L’Oréal Paris will showcase femininity and exquisite looks. This event, which shares inspiration and creative excellence with consumers around the world, will be open to all.
For Tira, this partnership is more than just an association with a leading beauty brand. It signals India’s growing presence in the global fashion and beauty landscape.
Together, the collaboration brings Paris Fashion Week to India in an authentic, immersive way, drives the global shine trend with the launch of Laque Resistance and empowers young talent by giving them a stage and a ticket to Paris.
